Cute Brand › Spend Concentration

Spend Concentration

Q1 2026 · TikTok

Narrative Summary

  • The top ad by spend is "Ella Walmart Momentum Drive – Demo" at $6,893, representing 12.6% of total spend with a 3.55% CTR.
  • The portfolio includes 39 active ads with total spend of $54,732 across the period.
  • The top 14 ads account for 80% of total spend; the remaining 25 ads share the other 20%.
  • The top 3 ads account for 30% of total spend; the top 5 for 41%.
  • Median ad CTR is 1.05%, with the top quartile at 1.40% and the bottom quartile at 0.53%.

Distribution Overview

Cumulative Spend Curve
Diagonal = perfect distribution · Curve above = high concentration
Spend Share by Ad

Spend Distribution · All 39 Ads

← Higher spendLower spend →
80% threshold

Leaderboard & Efficiency

Ad Spend Leaderboard
#Ad NameSpendShareCum.CTRCPCLevel
1Ella Walmart Momentum Drive – Demo$6,893
12.6%
12.6%3.55%$0.11✓ Low
2Ella Walmart Launch Awareness Blitz – Demo$5,487
10.0%
22.6%2.38%$0.14✓ Low
3Victoria Walmart Seasonal Push – Demo$3,944
7.2%
29.8%1.42%$0.46✓ Low
4Bubble Bath Halo Effect Run – Demo$3,212
5.9%
35.7%1.27%$0.41✓ Low
5Bubble Bath Flash Promo – Demo$3,061
5.6%
41.3%2.20%$0.33✓ Low
6Influencer Amplifier – Demo$3,020
5.5%
46.8%0.58%$0.37✓ Low
7Emily Walmart Acquisition Sprint – Demo$3,004
5.5%
52.3%1.49%$0.37✓ Low
8Chelsea Market Expansion – Demo$2,917
5.3%
57.6%0.81%$0.41✓ Low
9Cross-Platform Blitz – Demo$2,709
5.0%
62.6%1.91%$0.29✓ Low
10Lauren Viral Velocity – Demo$2,671
4.9%
67.5%0.85%$0.41✓ Low
11Product Launch Wave – Demo$2,228
4.1%
71.6%0.51%$0.37✓ Low
12Katy Media Mix Pilot – Demo$1,929
3.5%
75.1%0.62%$0.44✓ Low
13Amy Creative Showcase – Demo$1,701
3.1%
78.2%0.67%$0.49✓ Low
14Ella Walmart Bubble Bath Acquisition Sprint – Demo$1,522
2.8%
81.0%3.38%$0.11✓ Low
15Demet Walmart Swim Discovery Campaign – Demo$1,288
2.4%
83.4%0.37%$0.25✓ Low
16Hanna Walmart Swim Demand Gen Spark – Demo$1,253
2.3%
85.7%1.30%$0.45✓ Low
17Victoria Bubble Bath Conversion Catalyst – Demo$1,076
2.0%
87.7%2.14%$0.27✓ Low
18Daniela Funnel Optimizer – Demo$1,049
1.9%
89.6%1.17%$0.24✓ Low
19Stephanie Impact Series – Demo$840
1.5%
91.1%1.12%$0.39✓ Low
20Fay Loyalty Builder – Demo$798
1.5%
92.6%1.35%$0.46✓ Low
21Lindsay Walmart Swim Brand Lift Wave – Demo$629
1.2%
93.8%0.33%$0.18✓ Low
22Walmart Bubble Bath Performance Pulse – Demo$617
1.1%
94.9%1.25%$0.50✓ Low
23Katelyn Walmart Digital Storefront – Demo$508
0.9%
95.8%0.33%$0.23✓ Low
24Walmart Demand Gen Spark – Demo$421
0.8%
96.6%1.14%$0.44✓ Low
25Kate Walmart Swim Retention Play – Demo$420
0.8%
97.4%0.89%$0.49✓ Low
26Bubble Bath Spotlight Campaign – Demo$350
0.6%
98.0%N/AN/A✓ Low
27Walmart Bubble Bath Market Expansion – Demo$343
0.6%
98.6%N/AN/A✓ Low
28ULTA Boost Viral Velocity – Demo$296
0.5%
99.1%N/AN/A✓ Low
29Heather Walmart Swim Creative Showcase – Demo$120
0.2%
99.3%N/AN/A✓ Low
30Walmart Swim Impact Series – Demo$106
0.2%
99.5%N/AN/A✓ Low
31Caela Walmart Loyalty Builder – Demo$103
0.2%
99.7%0.28%$0.22✓ Low
32Kenzie Walmart Launch Evergreen Reach Initiative – Demo$89
0.2%
99.9%0.98%$0.50✓ Low
33Amy Walmart Launch Growth Accelerator – Demo$22
0.0%
99.9%0.46%$0.78✓ Low
34Retargeting Surge – Demo$21
0.0%
99.9%0.65%$0.52✓ Low
35Jenny Walmart Visibility Surge – Demo$20
0.0%
99.9%0.30%$0.16✓ Low
36Daniela Walmart Engagement Boost – Demo$19
0.0%
99.9%0.30%$0.06✓ Low
37Kenzie Walmart Audience Ignite – Demo$18
0.0%
99.9%0.23%$0.04✓ Low
38Engagement Boost – Demo$14
0.0%
99.9%1.16%$0.32✓ Low
39Ella ULTA Audience Ignite – Demo$14
0.0%
99.9%1.41%$0.22✓ Low
Spend vs Efficiency
High spend · High CTR ✓
High spend · Low CTR ⚠
Low spend · High CTR →
Low spend · Low CTR ✗