Audience Heatmaps · Age × Gender
Impressions
18-24 · female
2.03M
18-24 · male
1.19M
25-34 · female
1.23M
25-34 · male
1.53M
35-44 · female
1.74M
35-44 · male
1.84M
45-54 · female
1.54M
45-54 · male
1.22M
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with impressions. Empty cohorts indicate no data served in this period.
Clicks
18-24 · female
30.3K
18-24 · male
15.3K
25-34 · female
14.2K
25-34 · male
18.2K
35-44 · female
20.8K
35-44 · male
21.7K
45-54 · female
21.8K
45-54 · male
16.5K
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with clicks. Empty cohorts indicate no data served in this period.
Spend
18-24 · female
$5,142.21
18-24 · male
$2,545.36
25-34 · female
$3,776.28
25-34 · male
$3,744.00
35-44 · female
$5,858.54
35-44 · male
$5,313.88
45-54 · female
$5,260.98
45-54 · male
$3,671.35
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with spend. Empty cohorts indicate no data served in this period.
CPC
18-24 · female
$0.17
18-24 · male
$0.17
25-34 · female
$0.27
25-34 · male
$0.21
35-44 · female
$0.28
35-44 · male
$0.24
45-54 · female
$0.24
45-54 · male
$0.22
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with cpc. Empty cohorts indicate no data served in this period.
CPM
18-24 · female
$2.54
18-24 · male
$2.15
25-34 · female
$3.07
25-34 · male
$2.45
35-44 · female
$3.36
35-44 · male
$2.89
45-54 · female
$3.41
45-54 · male
$3.00
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with cpm. Empty cohorts indicate no data served in this period.
CTR
18-24 · female
1.49%
18-24 · male
1.29%
25-34 · female
1.15%
25-34 · male
1.19%
35-44 · female
1.19%
35-44 · male
1.18%
45-54 · female
1.41%
45-54 · male
1.35%
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with ctr. Empty cohorts indicate no data served in this period.