Audience Heatmaps · Age × Gender
Impressions
18-24 · female
20.1K
18-24 · male
6.8K
25-34 · female
256.5K
25-34 · male
48.2K
35-44 · female
595.4K
35-44 · male
102.3K
45-54 · female
574.1K
45-54 · male
124.7K
55-64 · female
1.28M
55-64 · male
224.0K
65+ · female
2.34M
65+ · male
405.3K
Cell intensity scales with impressions. Empty cohorts indicate no data served in this period.
Clicks
18-24 · female
1.2K
18-24 · male
518
25-34 · female
20.7K
25-34 · male
4.5K
35-44 · female
61.4K
35-44 · male
10.3K
45-54 · female
70.7K
45-54 · male
11.5K
55-64 · female
191.6K
55-64 · male
21.7K
65+ · female
391.1K
65+ · male
44.0K
Cell intensity scales with clicks. Empty cohorts indicate no data served in this period.
Spend
18-24 · female
$213.83
18-24 · male
$64.24
25-34 · female
$1,824.88
25-34 · male
$346.06
35-44 · female
$3,891.96
35-44 · male
$695.71
45-54 · female
$4,255.63
45-54 · male
$840.02
55-64 · female
$11,406.35
55-64 · male
$1,511.08
65+ · female
$24,964.81
65+ · male
$3,216.58
Cell intensity scales with spend. Empty cohorts indicate no data served in this period.
CPC
18-24 · female
$0.18
18-24 · male
$0.12
25-34 · female
$0.09
25-34 · male
$0.08
35-44 · female
$0.06
35-44 · male
$0.07
45-54 · female
$0.06
45-54 · male
$0.07
55-64 · female
$0.06
55-64 · male
$0.07
65+ · female
$0.06
65+ · male
$0.07
Cell intensity scales with cpc. Empty cohorts indicate no data served in this period.
CPM
18-24 · female
$10.66
18-24 · male
$9.42
25-34 · female
$7.11
25-34 · male
$7.17
35-44 · female
$6.54
35-44 · male
$6.80
45-54 · female
$7.41
45-54 · male
$6.74
55-64 · female
$8.89
55-64 · male
$6.75
65+ · female
$10.66
65+ · male
$7.94
Cell intensity scales with cpm. Empty cohorts indicate no data served in this period.
CTR
18-24 · female
6.07%
18-24 · male
7.59%
25-34 · female
8.08%
25-34 · male
9.24%
35-44 · female
10.31%
35-44 · male
10.12%
45-54 · female
12.31%
45-54 · male
9.20%
55-64 · female
14.94%
55-64 · male
9.67%
65+ · female
16.70%
65+ · male
10.84%
Cell intensity scales with ctr. Empty cohorts indicate no data served in this period.