Narrative Summary
- The top ad by spend is "Victoria Walmart Visibility Surge – Demo" at $5,968, representing 39.5% of total spend with a 18.20% CTR.
- The portfolio includes 10 active ads with total spend of $15,123 across the period.
- The top 3 ads account for 80% of total spend; the remaining 7 ads share the other 20%.
- The top 3 ads account for 85% of total spend; the top 5 for 96%.
- Median ad CTR is 12.14%, with the top quartile at 15.82% and the bottom quartile at 11.52%.
Distribution Overview
Cumulative Spend Curve
Diagonal = perfect distribution · Curve above = high concentration
Spend Share by Ad
Spend Distribution · All 10 Ads
← Higher spendLower spend →
80% threshold
Leaderboard & Efficiency
Ad Spend Leaderboard
| # | Ad Name | Spend | Share | Cum. | CTR | CPC | Level |
|---|---|---|---|---|---|---|---|
| 1 | Victoria Walmart Visibility Surge – Demo | $5,968 | 39.5% | 18.20% | $0.07 | ▲ High | |
| 2 | Ella Walmart Growth Accelerator – Demo | $5,054 | 72.9% | 15.49% | $0.05 | ▲ High | |
| 3 | Kenzie Walmart Evergreen Reach Initiative – Demo | $1,876 | 85.3% | 24.08% | $0.05 | ✓ Low | |
| 4 | Ella Walmart Bubble Bath Audience Ignite – Demo | $915 | 91.3% | 11.71% | $0.07 | ✓ Low | |
| 5 | Kate Walmart Swim Performance Pulse – Demo | $737 | 96.2% | 11.72% | $0.07 | ✓ Low | |
| 6 | Demet Walmart Swim Digital Storefront – Demo | $347 | 98.5% | 9.14% | $0.09 | ✓ Low | |
| 7 | Brand Social Post Acquisition Sprint – Demo | $77 | 99.0% | 15.93% | $0.05 | ✓ Low | |
| 8 | Lindsay Walmart Swim Seasonal Push – Demo | $68 | 99.4% | 11.46% | $0.07 | ✓ Low | |
| 9 | Hannah Walmart Swim Discovery Campaign – Demo | $63 | 99.8% | 5.30% | $0.13 | ✓ Low | |
| 10 | Walmart Bubble Bath Momentum Drive – Demo | $19 | 99.9% | 12.55% | $0.08 | ✓ Low |
Spend vs Efficiency
High spend · High CTR ✓
High spend · Low CTR ⚠
Low spend · High CTR →
Low spend · Low CTR ✗