Audience Heatmaps · Age × Gender
Impressions
18-24 · female
751.3K
18-24 · male
493.4K
25-34 · female
368.3K
25-34 · male
692.4K
35-44 · female
460.2K
35-44 · male
761.8K
45-54 · female
576.2K
45-54 · male
597.6K
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with impressions. Empty cohorts indicate no data served in this period.
Clicks
18-24 · female
15.2K
18-24 · male
8.1K
25-34 · female
4.8K
25-34 · male
8.7K
35-44 · female
7.2K
35-44 · male
9.7K
45-54 · female
9.9K
45-54 · male
8.2K
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with clicks. Empty cohorts indicate no data served in this period.
Spend
18-24 · female
$1,930.31
18-24 · male
$890.50
25-34 · female
$863.39
25-34 · male
$1,153.96
35-44 · female
$1,369.87
35-44 · male
$1,602.82
45-54 · female
$1,719.70
45-54 · male
$1,395.45
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with spend. Empty cohorts indicate no data served in this period.
CPC
18-24 · female
$0.13
18-24 · male
$0.11
25-34 · female
$0.18
25-34 · male
$0.13
35-44 · female
$0.19
35-44 · male
$0.17
45-54 · female
$0.17
45-54 · male
$0.17
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with cpc. Empty cohorts indicate no data served in this period.
CPM
18-24 · female
$2.57
18-24 · male
$1.80
25-34 · female
$2.34
25-34 · male
$1.67
35-44 · female
$2.98
35-44 · male
$2.10
45-54 · female
$2.98
45-54 · male
$2.34
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with cpm. Empty cohorts indicate no data served in this period.
CTR
18-24 · female
2.02%
18-24 · male
1.65%
25-34 · female
1.30%
25-34 · male
1.26%
35-44 · female
1.56%
35-44 · male
1.27%
45-54 · female
1.72%
45-54 · male
1.38%
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with ctr. Empty cohorts indicate no data served in this period.