Audience Heatmaps · Age × Gender
Impressions
18-24 · female
2.6K
18-24 · male
2.9K
25-34 · female
41.2K
25-34 · male
18.8K
35-44 · female
124.9K
35-44 · male
47.0K
45-54 · female
157.5K
45-54 · male
55.6K
55-64 · female
359.3K
55-64 · male
88.8K
65+ · female
595.3K
65+ · male
119.0K
Cell intensity scales with impressions. Empty cohorts indicate no data served in this period.
Clicks
18-24 · female
204
18-24 · male
239
25-34 · female
4.4K
25-34 · male
2.4K
35-44 · female
14.9K
35-44 · male
6.7K
45-54 · female
21.5K
45-54 · male
6.6K
55-64 · female
58.8K
55-64 · male
10.8K
65+ · female
116.6K
65+ · male
15.8K
Cell intensity scales with clicks. Empty cohorts indicate no data served in this period.
Spend
18-24 · female
$38.59
18-24 · male
$34.83
25-34 · female
$306.29
25-34 · male
$170.42
35-44 · female
$905.53
35-44 · male
$387.63
45-54 · female
$1,234.08
45-54 · male
$451.95
55-64 · female
$3,412.10
55-64 · male
$701.30
65+ · female
$7,193.18
65+ · male
$1,092.06
Cell intensity scales with spend. Empty cohorts indicate no data served in this period.
CPC
18-24 · female
$0.19
18-24 · male
$0.15
25-34 · female
$0.07
25-34 · male
$0.07
35-44 · female
$0.06
35-44 · male
$0.06
45-54 · female
$0.06
45-54 · male
$0.07
55-64 · female
$0.06
55-64 · male
$0.06
65+ · female
$0.06
65+ · male
$0.07
Cell intensity scales with cpc. Empty cohorts indicate no data served in this period.
CPM
18-24 · female
$14.72
18-24 · male
$12.15
25-34 · female
$7.44
25-34 · male
$9.05
35-44 · female
$7.25
35-44 · male
$8.26
45-54 · female
$7.83
45-54 · male
$8.13
55-64 · female
$9.50
55-64 · male
$7.90
65+ · female
$12.08
65+ · male
$9.18
Cell intensity scales with cpm. Empty cohorts indicate no data served in this period.
CTR
18-24 · female
7.78%
18-24 · male
8.34%
25-34 · female
10.80%
25-34 · male
12.85%
35-44 · female
11.92%
35-44 · male
14.25%
45-54 · female
13.63%
45-54 · male
11.86%
55-64 · female
16.37%
55-64 · male
12.20%
65+ · female
19.58%
65+ · male
13.30%
Cell intensity scales with ctr. Empty cohorts indicate no data served in this period.