Cute Brand › Spend Concentration

Spend Concentration

2025 · facebook

Narrative Summary

  • The top ad by spend is "Ella Target Engagement Boost – Demo" at $10,153, representing 6.9% of total spend with a 12.59% CTR.
  • The portfolio includes 70 active ads with total spend of $147,962 across the period.
  • The top 32 ads account for 80% of total spend; the remaining 38 ads share the other 20%.
  • The top 3 ads account for 16% of total spend; the top 5 for 23%.
  • Median ad CTR is 10.95%, with the top quartile at 14.05% and the bottom quartile at 8.35%.

Distribution Overview

Cumulative Spend Curve
Diagonal = perfect distribution · Curve above = high concentration
Spend Share by Ad

Spend Distribution · All 70 Ads

← Higher spendLower spend →
80% threshold

Leaderboard & Efficiency

Ad Spend Leaderboard
#Ad NameSpendShareCum.CTRCPCLevel
1Ella Target Engagement Boost – Demo$10,153
6.9%
6.9%12.59%$0.08✓ Low
2Lauren Reed Target Seasonal Push – Demo$7,224
4.9%
11.8%14.75%$0.06✓ Low
3Risha Media Mix Pilot – Demo$6,054
4.1%
15.9%9.70%$0.08✓ Low
4Target Launch Brand Lift Wave – Demo$5,939
4.0%
19.9%7.39%$0.12✓ Low
5Victoria Walmart Acquisition Sprint – Demo$4,984
3.4%
23.3%15.19%$0.07✓ Low
6Victoria Zalic Walmart Product Launch Wave – Demo$4,898
3.3%
26.6%12.00%$0.07✓ Low
7Hilma Style Showcase Conversion Catalyst – Demo$4,857
3.3%
29.9%16.11%$0.08✓ Low
8Stephanie Target Market Expansion – Demo$4,729
3.2%
33.1%12.73%$0.10✓ Low
9Ella Walmart Performance Pulse – Demo$4,694
3.2%
36.3%8.60%$0.07✓ Low
10Navy Grace Target Seasonal Push – Demo$4,297
2.9%
39.2%4.04%$0.19✓ Low
11Brand HEB Loyalty Builder – Demo$4,201
2.8%
42.0%6.32%$0.14✓ Low
12Brand Ulta Visibility Surge – Demo$4,184
2.8%
44.8%12.35%$0.06✓ Low
13Lauren Reed Target Discovery Campaign – Demo$4,172
2.8%
47.6%9.29%$0.07✓ Low
14Jordin Target Viral Velocity – Demo$3,652
2.5%
50.1%11.78%$0.11✓ Low
15Hilma Style Showcase Impact Series – Demo$3,477
2.3%
52.4%14.08%$0.08✓ Low
16Hayley ULTA Awareness Blitz – Demo$3,447
2.3%
54.7%18.95%$0.04✓ Low
17Chelsea Walmart Brand Lift Wave – Demo$3,277
2.2%
56.9%12.37%$0.09✓ Low
18Target Spotlight Campaign – Demo$3,169
2.1%
59.0%12.10%$0.06✓ Low
19Jessica Target Influencer Amplifier – Demo$3,085
2.1%
61.1%13.96%$0.06✓ Low
20Target Launch Engagement Boost – Demo$2,849
1.9%
63.0%3.71%$0.18✓ Low
21Ella ULTA Product Launch Wave – Demo$2,777
1.9%
64.9%12.92%$0.05✓ Low
22Jessica Target Engagement Boost – Demo$2,439
1.6%
66.5%8.27%$0.10✓ Low
23ULTA Demand Gen Spark – Demo$2,087
1.4%
67.9%2.97%$0.25✓ Low
24Brand Ulta Performance Pulse – Demo$2,080
1.4%
69.3%11.11%$0.07✓ Low
25ULTA Styling Creative Showcase – Demo$2,071
1.4%
70.7%10.37%$0.06✓ Low
26Brand Meijer Digital Storefront – Demo$2,067
1.4%
72.1%4.34%$0.18✓ Low
27Wegmans Price Promo Flash Promo – Demo$2,065
1.4%
73.5%5.58%$0.15✓ Low
28Lauren Target Demand Gen Spark – Demo$2,062
1.4%
74.9%8.90%$0.10✓ Low
29Brand Walmart Acquisition Sprint – Demo$2,057
1.4%
76.3%6.49%$0.10✓ Low
30Camilla & Navy Grace Target Growth Accelerator – Demo$2,053
1.4%
77.7%18.46%$0.05✓ Low
31Meijer Funnel Optimizer – Demo$2,034
1.4%
79.1%2.66%$0.24✓ Low
32ULTA BOGO Promo Media Mix Pilot – Demo$2,019
1.4%
80.5%8.95%$0.09✓ Low
33Meijer Price Promo Cross-Platform Blitz – Demo$2,015
1.4%
81.9%3.04%$0.30✓ Low
34Mia Style Showcase Momentum Drive – Demo$1,891
1.3%
83.2%11.93%$0.09✓ Low
35Camilla Walmart Retention Play – Demo$1,866
1.3%
84.5%15.54%$0.07✓ Low
36Kenzie ULTA Cross-Platform Blitz – Demo$1,722
1.2%
85.7%16.46%$0.06✓ Low
37Ella Walmart Market Expansion – Demo$1,677
1.1%
86.8%10.73%$0.06✓ Low
38Walmart Launch Retention Play – Demo$1,677
1.1%
87.9%6.20%$0.14✓ Low
39Tiarra Walmart Viral Velocity – Demo$1,674
1.1%
89.0%16.13%$0.05✓ Low
40Camilla Thurman Target Demand Gen Spark – Demo$1,673
1.1%
90.1%9.02%$0.14✓ Low
41Kate ULTA Retargeting Surge – Demo$1,666
1.1%
91.2%14.21%$0.06✓ Low
42Lauren Reed Target Halo Effect Run – Demo$1,649
1.1%
92.3%15.20%$0.05✓ Low
43Fay Walmart Loyalty Builder – Demo$1,517
1.0%
93.3%15.26%$0.07✓ Low
44Lauren Target Loyalty Builder – Demo$1,333
0.9%
94.2%13.01%$0.08✓ Low
45Walmart Awareness Blitz – Demo$1,266
0.9%
95.1%10.34%$0.05✓ Low
46iHerb Spotlight Campaign – Demo$1,049
0.7%
95.8%15.57%$0.09✓ Low
47Target Circle Promo Funnel Optimizer – Demo$1,048
0.7%
96.5%11.73%$0.08✓ Low
48Target Circle Promo Retargeting Surge – Demo$1,047
0.7%
97.2%11.47%$0.08✓ Low
49Stephanie Target Digital Storefront – Demo$1,039
0.7%
97.9%6.27%$0.12✓ Low
50Target Circle Promo Impact Series – Demo$860
0.6%
98.5%9.91%$0.09✓ Low
51Tiarra Walmart Influencer Amplifier – Demo$291
0.2%
98.7%9.60%$0.06✓ Low
52Camilla Target Discovery Campaign – Demo$268
0.2%
98.9%12.81%$0.07✓ Low
53Mia ULTA Influencer Amplifier – Demo$238
0.2%
99.1%16.41%$0.06✓ Low
54Emily Walmart Discovery Campaign – Demo$215
0.1%
99.2%9.49%$0.11✓ Low
55Amy Visibility Surge – Demo$201
0.1%
99.3%8.64%$0.10✓ Low
56Tiarra Walmart Digital Storefront – Demo$188
0.1%
99.4%11.79%$0.06✓ Low
57Demet Style Showcase Audience Ignite – Demo$144
0.1%
99.5%15.48%$0.08✓ Low
58Daniela Spotlight Campaign – Demo$103
0.1%
99.6%10.38%$0.08✓ Low
59Hayley ULTA Funnel Optimizer – Demo$88
0.1%
99.7%14.27%$0.06✓ Low
60Joy Audience Ignite – Demo$87
0.1%
99.8%6.88%$0.13✓ Low
61Stephanie Target Halo Effect Run – Demo$58
0.0%
99.8%10.29%$0.10✓ Low
62Brand Social Post Audience Ignite – Demo$46
0.0%
99.8%18.93%$0.08✓ Low
63Amy Target Market Expansion – Demo$45
0.0%
99.8%5.62%$0.11✓ Low
64Christi Creative Showcase – Demo$39
0.0%
99.8%6.97%$0.09✓ Low
65Brand Social Post Momentum Drive – Demo$38
0.0%
99.8%19.32%$0.09✓ Low
66Daniela Growth Accelerator – Demo$29
0.0%
99.8%12.37%$0.09✓ Low
67Chrissy Mc Evergreen Reach Initiative – Demo$18
0.0%
99.8%3.94%$0.10✓ Low
68Ciera Target Impact Series – Demo$17
0.0%
99.8%0.76%$0.13✓ Low
69Victoria Conversion Catalyst – Demo$15
0.0%
99.8%9.36%$0.04✓ Low
70Tiarra Walmart Conversion Catalyst – Demo$12
0.0%
99.8%10.79%$0.05✓ Low
Spend vs Efficiency
High spend · High CTR ✓
High spend · Low CTR ⚠
Low spend · High CTR →
Low spend · Low CTR ✗