Spend Concentration — Cute Brand — 2025

Narrative Summary

The top ad by spend is "Ella Walmart Evergreen Reach Initiative – Demo" at $15,063, representing 4.1% of total spend with a 1.43% CTR.
The portfolio includes 159 active ads with total spend of $368,289 across the period.
The top 65 ads account for 80% of total spend; the remaining 94 ads share the other 20%.
The top 3 ads account for 10% of total spend; the top 5 for 15%.
Median ad CTR is 2.55%, with the top quartile at 10.09% and the bottom quartile at 0.73%.

Distribution Overview

Cumulative Spend Curve

Diagonal = perfect distribution · Curve above = high concentration

Spend Share by Ad

Spend Distribution · All 159 Ads

← Higher spendLower spend →

80% threshold

Leaderboard & Efficiency

Ad Spend Leaderboard

#	Ad Name	Spend	Share	Cum.	CTR	CPC	Level
1	Ella Walmart Evergreen Reach Initiative – Demo	$15,063	4.1%	4.1%	1.43%	$0.36	✓ Low
2	Ella Walmart Performance Pulse – Demo	$10,311	2.8%	6.9%	7.93%	$0.07	✓ Low
3	Ella Target Engagement Boost – Demo	$10,206	2.8%	9.7%	12.54%	$0.08	✓ Low
4	Walmart Demand Gen Spark – Demo	$9,908	2.7%	12.4%	0.76%	$0.39	✓ Low
5	Ciera Target Influencer Amplifier – Demo	$8,714	2.4%	14.8%	1.05%	$0.23	✓ Low
6	Risha Media Mix Pilot – Demo	$8,359	2.3%	17.1%	9.13%	$0.08	✓ Low
7	Ella Target Digital Storefront – Demo	$8,270	2.2%	19.3%	0.87%	$0.43	✓ Low
8	Lauren Reed Target Seasonal Push – Demo	$8,129	2.2%	21.5%	14.19%	$0.06	✓ Low
9	Christi Flash Promo – Demo	$7,344	2.0%	23.5%	0.32%	$0.24	✓ Low
10	Victoria Walmart Funnel Optimizer – Demo	$6,706	1.8%	25.3%	1.01%	$0.27	✓ Low
11	Lauren Target Flash Promo – Demo	$6,066	1.6%	26.9%	1.52%	$0.16	✓ Low
12	Joy Discovery Campaign – Demo	$6,057	1.6%	28.5%	0.85%	$0.37	✓ Low
13	Lauren Impact Series – Demo	$6,050	1.6%	30.1%	0.46%	$0.39	✓ Low
14	Target Launch Brand Lift Wave – Demo	$5,980	1.6%	31.7%	7.38%	$0.12	✓ Low
15	Risha Halo Effect Run – Demo	$5,547	1.5%	33.2%	0.36%	$0.25	✓ Low
16	Amy Target Funnel Optimizer – Demo	$5,043	1.4%	34.6%	1.08%	$0.53	✓ Low
17	Victoria Walmart Acquisition Sprint – Demo	$5,005	1.4%	36.0%	15.13%	$0.07	✓ Low
18	Target Launch Impact Series – Demo	$4,945	1.3%	37.3%	1.26%	$0.51	✓ Low
19	Victoria Zalic Walmart Product Launch Wave – Demo	$4,941	1.3%	38.6%	11.97%	$0.07	✓ Low
20	Navy Grace Target Spotlight Campaign – Demo	$4,893	1.3%	39.9%	1.48%	$0.27	✓ Low
21	Hilma Style Showcase Conversion Catalyst – Demo	$4,882	1.3%	41.2%	16.06%	$0.08	✓ Low
22	Victoria Walmart Influencer Amplifier – Demo	$4,840	1.3%	42.5%	1.47%	$0.22	✓ Low
23	Stephanie Target Market Expansion – Demo	$4,729	1.3%	43.8%	12.72%	$0.10	✓ Low
24	Camilla Market Expansion – Demo	$4,680	1.3%	45.1%	0.56%	$0.35	✓ Low
25	Emily Demand Gen Spark – Demo	$4,454	1.2%	46.3%	0.87%	$0.21	✓ Low
26	Navy Grace Target Seasonal Push – Demo	$4,451	1.2%	47.5%	4.05%	$0.19	✓ Low
27	Joy Target Cross-Platform Blitz – Demo	$4,334	1.2%	48.7%	0.62%	$0.57	✓ Low
28	Media Mix Pilot – Demo	$4,233	1.1%	49.8%	0.74%	$0.32	✓ Low
29	Brand HEB Loyalty Builder – Demo	$4,201	1.1%	50.9%	6.32%	$0.14	✓ Low
30	ULTA Curl Line Viral Velocity – Demo	$4,199	1.1%	52.0%	0.50%	$0.97	✓ Low
31	Brand Ulta Visibility Surge – Demo	$4,185	1.1%	53.1%	12.34%	$0.06	✓ Low
32	Lauren Reed Target Discovery Campaign – Demo	$4,185	1.1%	54.2%	9.28%	$0.07	✓ Low
33	Brand Lift Wave – Demo	$4,173	1.1%	55.3%	0.46%	$0.38	✓ Low
34	Tiarra Walmart Product Launch Wave – Demo	$4,172	1.1%	56.4%	2.59%	$0.11	✓ Low
35	Jordin Target Viral Velocity – Demo	$3,653	1.0%	57.4%	11.78%	$0.11	✓ Low
36	Hilma Style Showcase Impact Series – Demo	$3,498	0.9%	58.3%	14.03%	$0.08	✓ Low
37	Walmart Awareness Blitz – Demo	$3,488	0.9%	59.2%	8.78%	$0.06	✓ Low
38	Ella ULTA Audience Ignite – Demo	$3,476	0.9%	60.1%	1.33%	$0.31	✓ Low
39	Hayley ULTA Awareness Blitz – Demo	$3,453	0.9%	61.0%	18.92%	$0.04	✓ Low
40	Jessica Retention Play – Demo	$3,376	0.9%	61.9%	0.78%	$0.13	✓ Low
41	Chelsea Walmart Brand Lift Wave – Demo	$3,284	0.9%	62.8%	12.35%	$0.09	✓ Low
42	Engagement Boost – Demo	$3,282	0.9%	63.7%	1.10%	$0.48	✓ Low
43	Jordin Target Product Launch Wave – Demo	$3,273	0.9%	64.6%	0.35%	$0.26	✓ Low
44	Lauren Reed Performance Pulse – Demo	$3,234	0.9%	65.5%	0.75%	$0.47	✓ Low
45	Target Spotlight Campaign – Demo	$3,177	0.9%	66.4%	12.08%	$0.06	✓ Low
46	Jessica Target Influencer Amplifier – Demo	$3,087	0.8%	67.2%	13.95%	$0.06	✓ Low
47	Jessica Audience Ignite – Demo	$3,021	0.8%	68.0%	0.70%	$0.11	✓ Low
48	Stephanie Spotlight Campaign – Demo	$3,014	0.8%	68.8%	0.34%	$0.28	✓ Low
49	Ella ULTA Product Launch Wave – Demo	$3,008	0.8%	69.6%	12.54%	$0.05	✓ Low
50	Seasonal Push – Demo	$2,937	0.8%	70.4%	0.50%	$0.38	✓ Low
51	Walmart Launch Halo Effect Run – Demo	$2,906	0.8%	71.2%	0.69%	$0.60	✓ Low
52	Target Launch Engagement Boost – Demo	$2,893	0.8%	72.0%	3.70%	$0.19	✓ Low
53	Katy Acquisition Sprint – Demo	$2,547	0.7%	72.7%	0.88%	$0.36	✓ Low
54	Jessica Target Engagement Boost – Demo	$2,459	0.7%	73.4%	8.27%	$0.10	✓ Low
55	Ella ULTA Evergreen Reach Initiative – Demo	$2,395	0.7%	74.1%	1.72%	$0.28	✓ Low
56	Retargeting Surge – Demo	$2,362	0.6%	74.7%	0.73%	$0.87	✓ Low
57	ULTA BOGO Promo Media Mix Pilot – Demo	$2,180	0.6%	75.3%	1.45%	$0.36	✓ Low
58	Amy Retention Play – Demo	$2,170	0.6%	75.9%	0.91%	$0.36	✓ Low
59	ULTA Retargeting Surge – Demo	$2,100	0.6%	76.5%	0.53%	$0.62	✓ Low
60	ULTA Styling Awareness Blitz – Demo	$2,100	0.6%	77.1%	1.78%	$0.32	✓ Low
61	ULTA BOGO Promo Media Mix Pilot – Demo	$2,100	0.6%	77.7%	8.81%	$0.09	✓ Low
62	Meijer Funnel Optimizer – Demo	$2,099	0.6%	78.3%	2.65%	$0.24	✓ Low
63	ULTA Styling Creative Showcase – Demo	$2,096	0.6%	78.9%	10.32%	$0.06	✓ Low
64	Meijer Price Promo Cross-Platform Blitz – Demo	$2,094	0.6%	79.5%	3.04%	$0.30	✓ Low
65	ULTA Demand Gen Spark – Demo	$2,093	0.6%	80.1%	2.95%	$0.25	✓ Low
66	Brand Ulta Performance Pulse – Demo	$2,081	0.6%	80.7%	11.11%	$0.07	✓ Low
67	Brand Meijer Digital Storefront – Demo	$2,081	0.6%	81.3%	4.32%	$0.18	✓ Low
68	Brand Walmart Acquisition Sprint – Demo	$2,072	0.6%	81.9%	6.47%	$0.10	✓ Low
69	Wegmans Price Promo Flash Promo – Demo	$2,069	0.6%	82.5%	5.58%	$0.15	✓ Low
70	Lauren Target Demand Gen Spark – Demo	$2,062	0.6%	83.1%	8.90%	$0.10	✓ Low
71	Camilla & Navy Grace Target Growth Accelerator – Demo	$2,055	0.6%	83.7%	18.44%	$0.05	✓ Low
72	Evergreen Reach Initiative – Demo	$2,051	0.6%	84.3%	0.23%	$0.26	✓ Low
73	Wegmans Price Promo Engagement Boost – Demo	$2,023	0.5%	84.8%	0.28%	$1.15	✓ Low
74	Meijer BOGO Promo Creative Showcase – Demo	$2,018	0.5%	85.3%	0.42%	$0.78	✓ Low
75	Mia Style Showcase Momentum Drive – Demo	$1,974	0.5%	85.8%	11.63%	$0.09	✓ Low
76	Meijer Price Promo Visibility Surge – Demo	$1,964	0.5%	86.3%	0.38%	$0.88	✓ Low
77	Camilla Walmart Retention Play – Demo	$1,872	0.5%	86.8%	15.47%	$0.07	✓ Low
78	Claire Viral Velocity – Demo	$1,852	0.5%	87.3%	0.59%	$0.36	✓ Low
79	Chelsea Market Expansion – Demo	$1,816	0.5%	87.8%	0.58%	$0.35	✓ Low
80	Kenzie ULTA Cross-Platform Blitz – Demo	$1,728	0.5%	88.3%	16.43%	$0.06	✓ Low
81	Lauren Viral Velocity – Demo	$1,690	0.5%	88.8%	0.61%	$0.44	✓ Low
82	Walmart Launch Retention Play – Demo	$1,684	0.5%	89.3%	6.19%	$0.14	✓ Low
83	Camilla Thurman Target Demand Gen Spark – Demo	$1,681	0.5%	89.8%	8.97%	$0.14	✓ Low
84	Ella Walmart Market Expansion – Demo	$1,678	0.5%	90.3%	10.73%	$0.06	✓ Low
85	Tiarra Walmart Viral Velocity – Demo	$1,677	0.5%	90.8%	16.10%	$0.05	✓ Low
86	Kate ULTA Retargeting Surge – Demo	$1,671	0.5%	91.3%	14.21%	$0.06	✓ Low
87	Walmart Seasonal Push – Demo	$1,660	0.5%	91.8%	0.90%	$0.28	✓ Low
88	Lauren Reed Target Halo Effect Run – Demo	$1,650	0.4%	92.2%	15.19%	$0.05	✓ Low
89	Camilla Creative Showcase – Demo	$1,647	0.4%	92.6%	0.70%	$0.29	✓ Low
90	Fay Walmart Loyalty Builder – Demo	$1,523	0.4%	93.0%	15.22%	$0.07	✓ Low
91	Lauren Target Loyalty Builder – Demo	$1,333	0.4%	93.4%	13.00%	$0.08	✓ Low
92	Target BOGO Promo Momentum Drive – Demo	$1,050	0.3%	93.7%	0.62%	$0.56	✓ Low
93	Target Circle Promo Funnel Optimizer – Demo	$1,050	0.3%	94.0%	11.72%	$0.08	✓ Low
94	Target Circle Promo Audience Ignite – Demo	$1,050	0.3%	94.3%	0.66%	$0.42	✓ Low
95	Target Circle Promo Retargeting Surge – Demo	$1,050	0.3%	94.6%	11.47%	$0.08	✓ Low
96	iHerb Spotlight Campaign – Demo	$1,049	0.3%	94.9%	15.56%	$0.09	✓ Low
97	Stephanie Target Digital Storefront – Demo	$1,040	0.3%	95.2%	6.27%	$0.12	✓ Low
98	Keianna Funnel Optimizer – Demo	$960	0.3%	95.5%	0.45%	$1.17	✓ Low
99	Visibility Surge – Demo	$950	0.3%	95.8%	0.89%	$0.21	✓ Low
100	Victoria Performance Pulse – Demo	$934	0.3%	96.1%	1.97%	$0.29	✓ Low
101	Target Circle Promo Growth Accelerator – Demo	$875	0.2%	96.3%	3.04%	$0.20	✓ Low
102	Target Circle Promo Impact Series – Demo	$861	0.2%	96.5%	9.89%	$0.09	✓ Low
103	ULTA BOGO Promo Digital Storefront – Demo	$700	0.2%	96.7%	N/A	N/A	✓ Low
104	Brand Social Post Awareness Blitz – Demo	$700	0.2%	96.9%	3.20%	$1.39	✓ Low
105	Wegmans Price Promo Performance Pulse – Demo	$700	0.2%	97.1%	N/A	N/A	✓ Low
106	Brand Social Post Growth Accelerator – Demo	$683	0.2%	97.3%	2.30%	$1.32	✓ Low
107	ULTA BOGO Promo Conversion Catalyst – Demo	$616	0.2%	97.5%	1.64%	$0.47	✓ Low
108	Navy Grace Target Retargeting Surge – Demo	$603	0.2%	97.7%	0.63%	$0.85	✓ Low
109	Amy Boost Cross-Platform Blitz – Demo	$494	0.1%	97.8%	N/A	N/A	✓ Low
110	Brand Social Post Audience Ignite – Demo	$454	0.1%	97.9%	6.39%	$0.24	✓ Low
111	Victoria Brand Lift Wave – Demo	$441	0.1%	98.0%	N/A	N/A	✓ Low
112	Brand Social Post Retention Play – Demo	$441	0.1%	98.1%	3.12%	$0.37	✓ Low
113	Target Boost Loyalty Builder – Demo	$438	0.1%	98.2%	N/A	N/A	✓ Low
114	Hilma Seasonal Push – Demo	$434	0.1%	98.3%	N/A	N/A	✓ Low
115	Brand Social Post Seasonal Push – Demo	$420	0.1%	98.4%	2.55%	$0.71	✓ Low
116	Brand Social Post Momentum Drive – Demo	$419	0.1%	98.5%	8.01%	$0.30	✓ Low
117	Brand Social Post Creative Showcase – Demo	$419	0.1%	98.6%	3.92%	$0.50	✓ Low
118	Natalie Target Media Mix Pilot – Demo	$343	0.1%	98.7%	0.61%	$0.44	✓ Low
119	Claire Impact Series – Demo	$314	0.1%	98.8%	0.49%	$0.53	✓ Low
120	Risha Boost Awareness Blitz – Demo	$294	0.1%	98.9%	N/A	N/A	✓ Low
121	Joy Boost Growth Accelerator – Demo	$294	0.1%	99.0%	N/A	N/A	✓ Low
122	Brand Social Post Retargeting Surge – Demo	$294	0.1%	99.1%	2.07%	$2.58	✓ Low
123	Brand Social Post Flash Promo – Demo	$294	0.1%	99.2%	2.06%	$1.53	✓ Low
124	Brand Social Post Cross-Platform Blitz – Demo	$293	0.1%	99.3%	5.64%	$0.24	✓ Low
125	Tiarra Walmart Influencer Amplifier – Demo	$292	0.1%	99.4%	9.55%	$0.06	✓ Low
126	Camilla Target Discovery Campaign – Demo	$268	0.1%	99.5%	12.79%	$0.07	✓ Low
127	Tiarra Walmart Loyalty Builder – Demo	$242	0.1%	99.6%	1.00%	$0.42	✓ Low
128	Mia ULTA Influencer Amplifier – Demo	$238	0.1%	99.7%	16.37%	$0.06	✓ Low
129	Emily Walmart Discovery Campaign – Demo	$216	0.1%	99.8%	9.49%	$0.11	✓ Low
130	Amy Visibility Surge – Demo	$203	0.1%	99.9%	8.57%	$0.10	✓ Low
131	Daniela Retention Play – Demo	$196	0.1%	100.0%	1.07%	$0.48	✓ Low
132	Tiarra Walmart Digital Storefront – Demo	$189	0.1%	100.1%	11.73%	$0.06	✓ Low
133	Engagement Boost – Demo	$168	0.0%	100.1%	0.20%	$0.14	✓ Low
134	Hayley ULTA Visibility Surge – Demo	$148	0.0%	100.1%	1.20%	$0.39	✓ Low
135	Demet Style Showcase Audience Ignite – Demo	$144	0.0%	100.1%	15.44%	$0.08	✓ Low
136	Hayley ULTA Influencer Amplifier – Demo	$127	0.0%	100.1%	1.67%	$0.32	✓ Low
137	Daniela Spotlight Campaign – Demo	$104	0.0%	100.1%	10.40%	$0.08	✓ Low
138	Amy Fernandez Creative Showcase – Demo	$96	0.0%	100.1%	0.41%	$0.55	✓ Low
139	Mia ULTA Awareness Blitz – Demo	$93	0.0%	100.1%	0.69%	$0.42	✓ Low
140	Daniela Conversion Catalyst – Demo	$90	0.0%	100.1%	0.41%	$0.54	✓ Low
141	Tiarra Walmart Brand Lift Wave – Demo	$90	0.0%	100.1%	0.56%	$0.40	✓ Low
142	Hayley ULTA Funnel Optimizer – Demo	$88	0.0%	100.1%	14.25%	$0.06	✓ Low
143	Joy Audience Ignite – Demo	$88	0.0%	100.1%	6.81%	$0.14	✓ Low
144	Natalie Target Discovery Campaign – Demo	$67	0.0%	100.1%	0.30%	$0.08	✓ Low
145	Stephanie Target Halo Effect Run – Demo	$58	0.0%	100.1%	10.28%	$0.10	✓ Low
146	Mia ULTA Cross-Platform Blitz – Demo	$55	0.0%	100.1%	1.07%	$0.34	✓ Low
147	Amy Target Market Expansion – Demo	$45	0.0%	100.1%	5.62%	$0.11	✓ Low
148	Christi Creative Showcase – Demo	$41	0.0%	100.1%	6.92%	$0.09	✓ Low
149	Stephanie Acquisition Sprint – Demo	$39	0.0%	100.1%	0.56%	$0.23	✓ Low
150	Kate ULTA Flash Promo – Demo	$38	0.0%	100.1%	1.37%	$0.31	✓ Low
151	Fay Momentum Drive – Demo	$33	0.0%	100.1%	0.43%	$0.52	✓ Low
152	Zabrina ULTA Discovery Campaign – Demo	$30	0.0%	100.1%	0.41%	$0.13	✓ Low
153	Daniela Growth Accelerator – Demo	$30	0.0%	100.1%	12.27%	$0.09	✓ Low
154	Kenzie ULTA Product Launch Wave – Demo	$25	0.0%	100.1%	1.14%	$0.34	✓ Low
155	Chrissy Mc Evergreen Reach Initiative – Demo	$19	0.0%	100.1%	4.07%	$0.10	✓ Low
156	Victoria Conversion Catalyst – Demo	$17	0.0%	100.1%	9.71%	$0.04	✓ Low
157	Ciera Target Impact Series – Demo	$17	0.0%	100.1%	0.76%	$0.13	✓ Low
158	Tiarra Walmart Conversion Catalyst – Demo	$12	0.0%	100.1%	10.74%	$0.05	✓ Low
159	Stephanie Momentum Drive – Demo	$10	0.0%	100.1%	0.19%	$0.18	✓ Low

Spend vs Efficiency

High spend · High CTR ✓

High spend · Low CTR ⚠

Low spend · High CTR →

Low spend · Low CTR ✗