Cute Brand › Creator Performance

Creator Performance

2025 · facebook

Narrative Summary

  • 6 named creators accounted for $65,852 in matched spend across 21 ads (44.5% of total facebook spend).
  • Lau led spend at $34,582 (52.5% of named-creator budget) across 11 ads.
  • Kenzie posted the highest CTR at 16.46%, compared with a creator average of 10.84%.
  • The top 3 creators represented 87% of named-creator spend.
  • CPM spanned $7.79 (Grace Harmer) to $10.63 (Victoria) among creators with ≥$5 spend.

Creator Profiles

Spend Distribution & Metric Heatmap

Spend by Creator
Metric Heatmap — Creator × KPI
Low
High

Performance Comparison

Click-Through Rate by Creator
Creators with >$5 spend. CTR = Clicks ÷ Impressions.
CPM by Creator
CPM = Cost per 1,000 impressions. Lower is more efficient for reach.