Cute Brand › Creator Performance

Creator Performance

2025 · TikTok

Narrative Summary

  • 5 named creators accounted for $80,018 in matched spend across 20 ads (39.3% of total TikTok spend).
  • Lau led spend at $32,359 (40.4% of named-creator budget) across 9 ads.
  • Grace Harmer posted the highest CTR at 1.41%, compared with a creator average of 1.08%.
  • The top 3 creators represented 93% of named-creator spend.
  • CPM spanned $2.33 (Lau) to $4.46 (Ella) among creators with ≥$5 spend.

Creator Profiles

Spend Distribution & Metric Heatmap

Spend by Creator
Metric Heatmap — Creator × KPI
Low
High

Performance Comparison

Click-Through Rate by Creator
Creators with >$5 spend. CTR = Clicks ÷ Impressions.
CPM by Creator
CPM = Cost per 1,000 impressions. Lower is more efficient for reach.