Narrative Summary
- Over a 365-day period, 81 active ads delivered a combined $203,819 in spend.
- Of 72 ads with enough data to score, 44 improved CTR, 27 declined, 1 held steady between the first and second halves of each ad’s own active window.
- The largest CTR acceleration came from “Engagement Boost – Demo”, rising from 0.19% in its first half to 1.81% in its second half (a 852.6% relative change).
- Spend distributed 52% in the first half of the period and 48% in the second half.
- CTR ran highest on Sat at 0.81% and lowest on Thu at 0.65% (a 0.16-point range).
Performance by Day of Week
| Day | Impressions | Clicks | CTR | Spend |
|---|
Daily Spend Pacing · All Ads
CTR Trend · 1st Half vs 2nd Half
Fatigue score = % CTR change from 1st half to 2nd half of each ad's own active window (not calendar halves). Negative = CTR improved in 2nd half (good). Positive = CTR declined. Requires ≥4 active days and ≥$10 spend — ads below either threshold show "Insufficient data".
Frequency Proxy · Impressions ÷ Reach per Ad
Values above 1.5× suggest the same audience is seeing the ad repeatedly. High frequency can accelerate fatigue.