Audience Heatmaps · Age × Gender
Impressions
18-24 · female
20.56M
18-24 · male
8.48M
25-34 · female
10.64M
25-34 · male
7.38M
35-44 · female
11.41M
35-44 · male
8.11M
45-54 · female
7.86M
45-54 · male
4.28M
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with impressions. Empty cohorts indicate no data served in this period.
Clicks
18-24 · female
256.0K
18-24 · male
119.2K
25-34 · female
139.9K
25-34 · male
93.2K
35-44 · female
163.9K
35-44 · male
127.0K
45-54 · female
111.6K
45-54 · male
61.4K
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with clicks. Empty cohorts indicate no data served in this period.
Spend
18-24 · female
$30,898.19
18-24 · male
$17,056.61
25-34 · female
$24,525.23
25-34 · male
$16,646.79
35-44 · female
$28,170.06
35-44 · male
$22,366.20
45-54 · female
$17,709.45
45-54 · male
$11,624.59
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with spend. Empty cohorts indicate no data served in this period.
CPC
18-24 · female
$0.12
18-24 · male
$0.14
25-34 · female
$0.18
25-34 · male
$0.18
35-44 · female
$0.17
35-44 · male
$0.18
45-54 · female
$0.16
45-54 · male
$0.19
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with cpc. Empty cohorts indicate no data served in this period.
CPM
18-24 · female
$1.50
18-24 · male
$2.01
25-34 · female
$2.30
25-34 · male
$2.26
35-44 · female
$2.47
35-44 · male
$2.76
45-54 · female
$2.25
45-54 · male
$2.71
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with cpm. Empty cohorts indicate no data served in this period.
CTR
18-24 · female
1.25%
18-24 · male
1.41%
25-34 · female
1.32%
25-34 · male
1.26%
35-44 · female
1.44%
35-44 · male
1.57%
45-54 · female
1.42%
45-54 · male
1.43%
55-64 · female
0
55-64 · male
0
65+ · female
0
65+ · male
0
Cell intensity scales with ctr. Empty cohorts indicate no data served in this period.