Audience Heatmaps · Age × Gender
Impressions
18-24 · female
114.3K
18-24 · male
32.6K
25-34 · female
1.74M
25-34 · male
257.4K
35-44 · female
2.97M
35-44 · male
503.9K
45-54 · female
2.36M
45-54 · male
561.3K
55-64 · female
4.34M
55-64 · male
736.5K
65+ · female
5.21M
65+ · male
746.7K
Cell intensity scales with impressions. Empty cohorts indicate no data served in this period.
Clicks
18-24 · female
7.0K
18-24 · male
2.2K
25-34 · female
129.4K
25-34 · male
19.1K
35-44 · female
264.3K
35-44 · male
40.4K
45-54 · female
236.7K
45-54 · male
48.4K
55-64 · female
499.1K
55-64 · male
68.9K
65+ · female
631.3K
65+ · male
73.6K
Cell intensity scales with clicks. Empty cohorts indicate no data served in this period.
Spend
18-24 · female
$972.69
18-24 · male
$343.60
25-34 · female
$10,772.40
25-34 · male
$1,954.85
35-44 · female
$19,763.70
35-44 · male
$3,712.62
45-54 · female
$17,793.47
45-54 · male
$4,532.37
55-64 · female
$38,026.64
55-64 · male
$6,533.44
65+ · female
$51,496.75
65+ · male
$7,242.04
Cell intensity scales with spend. Empty cohorts indicate no data served in this period.
CPC
18-24 · female
$0.14
18-24 · male
$0.16
25-34 · female
$0.08
25-34 · male
$0.10
35-44 · female
$0.07
35-44 · male
$0.09
45-54 · female
$0.08
45-54 · male
$0.09
55-64 · female
$0.08
55-64 · male
$0.09
65+ · female
$0.08
65+ · male
$0.10
Cell intensity scales with cpc. Empty cohorts indicate no data served in this period.
CPM
18-24 · female
$8.51
18-24 · male
$10.53
25-34 · female
$6.19
25-34 · male
$7.59
35-44 · female
$6.64
35-44 · male
$7.37
45-54 · female
$7.55
45-54 · male
$8.07
55-64 · female
$8.76
55-64 · male
$8.87
65+ · female
$9.88
65+ · male
$9.70
Cell intensity scales with cpm. Empty cohorts indicate no data served in this period.
CTR
18-24 · female
6.11%
18-24 · male
6.74%
25-34 · female
7.44%
25-34 · male
7.43%
35-44 · female
8.89%
35-44 · male
8.01%
45-54 · female
10.04%
45-54 · male
8.63%
55-64 · female
11.49%
55-64 · male
9.35%
65+ · female
12.11%
65+ · male
9.86%
Cell intensity scales with ctr. Empty cohorts indicate no data served in this period.